
I'm sure I'm not alone in feeling the impact from the economy.
I'm probably not the only dog lover who finds consolation in the love of my dog right now. But I just got business inspiration from Kanga, too.
If you own your own business, like I do, you know how frustrating it can be when things just seem to stick in place.
(Even if you don't own your own business, you probably know how frustrating it can be.)
I am a partner in a business that has developed a powerful all natural nutraceutical pill designed to help dogs who are battling cancer. (Did you know that cancer is the #1 killer of all dogs?)
The pills, which are called Apocaps, were invented by my veterinarian (and friend) Dr. Demian Dressler who is known internationally as "the dog cancer vet." Apocaps went thru clinical studies for safety and efficacy...and the results are amazing. This is a fantastic pill that will help hundreds of thousands of dogs.
But I am not trying to sell you on Apocaps...in fact, even if you knew a dog with cancer and were interested in purchasing a bottle today...you couldn't.
And that's the problem!
You see, Functional Nutriments has used all the early investment it raised and put it into research & development. We have a pill that works, but now the company doesn't have the cash to manufacture and bring Apocaps to market.
That is why I am out there raising money. (I have already invested a lot of my own because in all my years as an entrepreneur, I have never been more excited about a business.)
The problem is, this is the worst time to raise capital since the Great Depression.
It's incredibly sobering to hear person after person say "I've got the money, I love your business, I love you guys ... I just don't want to invest until I see how things go in the market."
It's hard to hear no over and over. But I know from experience that the more people I ask, the more "No"'s I will hear ... and the more likely I will be to hear "YES!"
It's not always easy for me to keep a positive attitude with rejection after rejection coming in.
Earlier this week, I was very discouraged and took Kanga for a walk to get my mind straight. We went to the beach, and she galloped along, grinning back at me like she was living the best life possible.
On the beach, Kanga goes up to everyone, stops a little ways away and looks at them expectantly. If I could read her mind, I think she asks "Will you love me a little? I want to share my Beach Joy with You!"
The vast majority of people glance down and give her a half smile, but don't stop. (Can you imagine not stopping to pet a little white dog?)
When that happens, Kanga just gives a little skip and looks for the next person to love.
The (smart) people stop and say "Hi, puppy!" They are rewarded with a wiggling body, wagging tail, and maybe even a little kiss on the fingers.
Kanga offers her love to everyone. And she doesn't feel bad when someone says "no." She knows that someone soon will say "Yes!"
So, I am taking heart from her. Every time I write an email, or pick up the phone, or go to a meeting, I'm thinking of Kanga. My company,
Functional Nutriments, was formed specifically to help dogs who are suffering a painful, disgusting disease, cancer. Is there anything more loving for me to do?
Maybe I'll just have to be more like my dog in order to keep my chin up through this economy.
I am still haggling with my distributor about getting my books out of their warehouse and into the hands of dog lovers.
I am still asking people who have the means to invest in my new company.
And I will keep doing it until I get a YES.
Because that is what Kanga would do if she were me.
Thanks for reading. Now I am interested in hearing from you, if you will share:
In what area of your life are you hearing "No" ... and know you will eventually hear "Yes", and how does your dog inspire you to keep going?
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